THE APRIL PAPER
THE APRIL PAPER
Note from Mathilda
I’ve been trying to figure out what April is. A creative studio, branding services, design, advertising — yet none of the labels I tried ever felt quite right.
Because I wake up one day wanting to write a book, the next dreaming of shaping visual ideas or just drifting into music. I don’t fit neatly into a box — and neither does April.
But here’s what is true:
My mind is an endless field of ideas, concepts waiting to unfold, and to take shape in the real world.
That’s April to me –
A place where buds break, where ideas bloom, where dreams grow — sometimes under an icy rain, sometimes beneath a glittering sunset.
Just like April,
just like me.
The April Paper — fragments from projects, collaborations, and creative processes, shared as they unfold.
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Richy Hair Sweden
Creative Direction + Styling
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Richy Hair Sweden
Creative Direction + Styling
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Skin Stories
Branding + Visual Identity
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What Comes Next
Substack concept for Sanaz Dizaj Parham
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Creative Direction
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Branding
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Content
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Copywriting
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Design
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Social Media Management
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Motion Graphics
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Web Design